Marketing, B.S. (Madrid)
Marketing concerns the challenge of winning and keeping customers. The Richard A. Chaifetz School of Business marketing program at 天美传媒制片厂's Madrid campus provides students with the practical skills and training necessary to succeed in professional marketing positions worldwide.
Major in Marketing
Marketing is present in countless facets of our everyday life. SLU-Madrid's major in marketing transforms students into active decision-makers in this complex area of business that seamlessly combines scientific, technical and artistic disciplines.
Students will gain an understanding of the complete marketing process, from consumer behavior to market research, to promoting a finished good in the market. Several paths of study are available, which allow students to focus on a particular aspect of marketing, such as digital marketing, product management, data analysis, retail marketing or integrated marketing communications.
Marketing is so central to our society that its studies can be combined with a business core, a communications major, any science degree, or even a humanities-related bachelor's degree.
The marketing academic curriculum is completely integrated with the St. Louis campus, making switching between the two easy. In fact, you'll be encouraged to take advantage of the seamless relationship between the degree programs at each campus by completing a semester abroad.
For information about the assessment of student learning in this program, please see the University-wide website.
SLU-Madrid's B.S. degree in marketing requires students to complete 120 hours of coursework consisting of:
- 32 to 35 credit hours of liberal arts requirements ();
- 46 credit hours of business core curriculum courses;
- 18 credit hours of marketing major courses;
- 18 to 21 hours of electives;
- Online classes from non-SLU institutions are not valid for transfer credit to satisfy the business core curriculum courses or marketing major courses. In-person courses at AACSB-accredited external institutions may be petitioned for approval to satisfy these graduation requirements.
Major Requirements
You'll be required to take six courses (18 hours) to complete the major.
Marketing Major Courses (9 Credit Hours)
- MKT 4400 Consumer Behavior
- MKT 4650 Marketing Analytics
- MKT 4900 Marketing Strategy
Marketing Electives (9 Credit Hours)
Students choose three classes from the following:
- MKT 3300 Marketing Channels and Distribution
- MKT 3400 Integrated Marketing Communications
- MKT 3600 Marketing Research
- MKT 3700 Social Media and Digital Marketing
- MKT 4550 International Marketing
- MKT 4600 Brand Management
- MKT 4910 Marketing Internship
Minor Requirements
The minor requires students to complete 15 credit hours of coursework.
Required Courses (3 credit hours)
- MKT 3000 Introduction to Marketing Management
Elective Courses; four chosen from the following (12 credit hours)
Select four of the following:
- MKT 3300 Marketing Channels and Distribution
- MKT 3400 Integrated Marketing Communications
- MKT 3600 Marketing Research
- MKT 3700 Social Media and Digital Marketing
- MKT 4300 Retail Management
- MKT 4400 Consumer Behavior
- MKT 4550 International Marketing
- MKT 4600 Brand Management
- MKT 4650 Marketing Analytics
- MKT 4900 Marketing Strategy
- MKT 4910 Marketing Internship
The marketing program is interdisciplinary and prepares students for careers in areas such as sales management or personal selling, community management, digital marketing, advertising, public relations and retail.
Qualified marketing students may choose to earn up to three credits toward their degree by doing an internship. These students learn to implement the skills they study while gaining valuable professional experience at multinational companies in Madrid.
SLU-Madrid is committed to providing a quality Jesuit education at an affordable price. Tuition rates at the Madrid campus are approximately 40% lower than at comparable private universities in the U.S.
If you have questions or would like to speak with a financial aid officer, email us at financialaid-madrid@slu.edu.
To be admitted to the major, you must have at least a 2.00 cumulative average and complete a declaration of major form, available in the Office of the Registrar. Upon acceptance to the program, you will be assigned a departmental advisor.
To be certified for graduation, you are required to:
- Have at least a 2.00 cumulative average, a 2.00 average in the major and a 2.00 average in the minor or related elective hours.
- Complete 30 of your final 36 credits at 天美传媒制片厂 (either the Madrid or St. Louis campus).
- Submit the online application for degree before the beginning of the semester in which you intend to graduate.
An International Approach to Marketing
Our international faculty and student body provide an outstanding and enriching opportunity to explore cultural differences in marketing and business practices across the world. Graduates are creative in their approaches to problem-solving, and they develop a deeper understanding of human behavior and abilities to work in multicultural teams.