天美传媒制片厂

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Mamoun Benmamoun, Ph.D.

Associate Professor
Department of International Business

Online Teaching Fellow
Reinert Center for Transformative Teaching and Learning

Education

Ph.D. in Policy Analysis and Evaluation, 天美传媒制片厂
MBA, International Business and Finance, 天美传媒制片厂
Engineer of Application in Statistics, Concentration in Economics, National Institute of Statistics and Applied Economics-Morocco

Research Interests

International E-Business Strategy; Application of AI and Analytics in International Business Decision Making; Political Economy of International Trade and Finance

Professional Experience

  • International Marketing Assistant, World Trade Center, St. Louis (2001)
  • Head of Statistics, Economic Situation, and Information Technology, Mohammedia Chamber of Commerce, Industry and Services, Morocco (1998 - 2000)

Publications and Media Placements

Benmamoun, M., Singh, N., and Sobh, R. (2019). How Advertisers Can Target Arab E-Consumers More Effectively. Journal of Advertising Research 59(2) 171-184

Benmamoun, M., Singh, N., Lehnert, K., Lee, S.B. (2019). Internationalization of E-Commerce Corporations (ECCs): Advanced vs. Emerging Markets ECCs. Multinational Business Review (2019) 27(4) 317-338

Benmamoun, Kalliny, M., Chun, W., and Kim, S.H. (2019). The Impact of Manager's Animosity and Ethnocentrism on MNE's International Entry Mode Decision. Thunderbird International Business Review, (2019) 61(2) 413-423

Kalliny, M, Minton, E. A., and Benmamoun, M. (2018). Affect as a Driver to Religious-Based Consumer Boycotts: Evidence from Qualitative and Quantitative Research. International Journal of Consumer Studies (2018) 42(6) 840-853

Sobh, R., Singh, N. and Chun, W. Benmamoun, M., (2018). Localizing to Arabic consumers: insights from print advertising. Journal of Marketing Communication 24(2) 190-211

Honors and Awards

  • X-Culture Global Educator Award (2020)
  • Beta Gamma Sigma Outstanding Teacher Award (2016)
  • Best Paper Award: 7th Global Islamic Marketing Conference in Casablanca, Morocco (2016)
  • Distinguished Service Award, 天美传媒制片厂 (2012)

Community Work and Service

  • Formulating and installing audio-visual infrastructure for online streaming purposes for nonprofit organizations and local schools in St. Louis (2020 - Present)
  • Formulating and managing web and e-commerce strategies for nonprofit organizations in St. Louis (2010 - Present)