Behavioral Lab
The Richard A. Chaifetz School of Business Behavioral Lab supports faculty and graduate students by providing an accessible research participant tool for collecting data.
天美传媒制片厂 the Lab
Participating in business-related research exposes the individual to ways researchers can ask questions and collect data from focal populations, giving them insight to how research is conducted in the real world. The lab has two main rooms:
- The first room has twelve workstations consisting of cubicles and computers; the majority of student participation will be collected on the computer.
- The second room has four small breakout rooms.
What to Expect
All students enrolled in MKT3000 are required to earn three lab credits which accounts
for 5% of the student鈥檚 overall grade. Students can achieve these credits by attending
three 50-minute lab sessions.
The research topics will vary each lab session. Students can be asked questions about
themselves or about their thoughts on an advertisement as an individual consumer.
Students will be made aware of lab sessions that are available through their class
instructor. To participate in a lab session and receive full credit for participation,
students must be present for the entirety of a lab session. Due to the potential of
disrupting the research study results, participants in a lab session are not permitted
to arrive late or leave early.
If a student cannot attend a lab session, they are to contact both their class instructor
and the Behavioral Lab at CSB_BehavioralLab@slu.edu. Students will be informed of alternative ways to make up credit, such as reading
an academic paper in a marketing journal and answering questions.
More information on how and when to attend lab sessions will be provided to students
the second week of each semester.
Benefits
Participating in business-related research provides students with a unique learning
experience. Experiencing how research is conducted first-hand as a participant gives
students a unique understanding of how to conduct future scientific research in the
real world.
By participating in lab sessions, students are given the opportunity to interact with
SLU researchers and graduate students. Participating in the Behavioral Lab directly
affects students as it elevates the visibility and reputation of 天美传媒制片厂
and the Richard A. Chaifetz School of Business, ultimately strengthening the value
of a Chaifetz School degree.